About Us

Since 1988, CFI Group has been a leader in customer experience measurement and business insights. Headquartered in Ann Arbor, Michigan, with a network of global offices, we specialize in measuring customer, citizen, and employee satisfaction using our proprietary, cause-and-effect methodology. As a founding partner of the American Customer Satisfaction Index (ACSI), we are the only company in the United States licensed to apply customized ACSI methodology in both the federal government and private sectors.

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Our Mission

Our mission is to provide precise, diagnostic, and financially linked insights that help organizations enhance satisfaction and drive performance. With over thirty years of experience, our expert consultants utilize user-friendly online tools and renowned benchmarks to deliver actionable solutions that lead to measurable improvements.